Known as the “go to” for all things creative, Heather leads marketing strategy and planning for Aperio with the goal of generating strong brand awareness and demand for Aperio’s clinical research services.
Heather has more than two decades of experience leading marketing strategy and planning for the contract research and contract manufacturing industries. She is passionate about understanding the needs of biotech and medical device clients and clearly and consistently articulating how Aperio uniquely addresses these challenges. Heather is especially adept at leveraging a combination of traditional marketing approaches with more modern digital techniques to create compelling marketing campaigns that deliver a high ROI.
When she’s not busy deploying 21st century marketing campaigns, Heather enjoys reading, fitness and spending time outdoors with family and friends.